Our Turnkey System

Espresso 101 - Market Research

CoffeeNet has leveraged its expertise to create a comprehensive franchising program. Based on our experience, we know what works and what does not. Everything we do is focused on providing our guests with a great dining experience, enhancing the CoffeeNet brand, and maximizing the long term profitability of our cafes. These are the different components of our turn-key franchise package:

1. Site Selection
2. Project Management
3. Training
4. Marketing and Advertising
5. Purchasing
6. Operations Manual and Ongoing Franchisee Support

Site Selection

The most important thing you can do to insure the success of your CoffeeNet is to choose the right location. We will help you analyze your market to identify the best trade areas for our concept. Through partnerships with local real estate experts, we can help you identify a qualified real estate broker and help identify the opportunities that exist in your market.

Project Management

CoffeeNet will assist you in every phase of building your restaurant from complete design and architectural services to assistance with construction management. After you sign a lease, our architectural team will design your space. We will help you solicit construction bids, including one from our recommended construction company, to insure that you receive the most competitive construction pricing.
We will help you manage the construction process to make sure that your restaurant is being built to CoffeeNet standards and specifications. At the conclusion of the construction process, the CoffeeNet Project Manager will conduct a final on-site inspection to review and approve the finished restaurant.

Training

CoffeeNet is all about food and service and our intensive training program proves this. You will participate in comprehensive classroom and on-the-job training at our facilities and restaurants in Smyrna, GA where you will learn every aspect of the noodle business from interviewing and hiring new employees to cooking on our fire-breathing woks. You will be required to pass both written and functional tests about CoffeeNet procedures and standards. We will send our training team to your location before, during and after your grand opening to complete training and insure the success of your restaurant.

Marketing and Advertising

Our marketing program is a combination of grass roots marketing efforts, community outreach programs, a monthly e-newsletter, e-mail marketing and a loyalty card program. Of course, the best marketing you can do is between the four walls of your restaurant by insuring that every guests dining experience meets or exceeds their expectations: affordable, delicious, made-to-order food, served in a friendly, efficient manner in a comfortable neighborhood location.

Purchasing

CoffeeNet will provide you with the turn-key equipment and small wares package necessary to operate your restaurant. Our national equipment suppliers will insure that you receive the right equipment at the right price. CoffeeNet has also negotiated purchasing contracts with authorized food and packaging suppliers to allow you to take advantage of our volume pricing. You will deal directly with the suppliers to avoid any middle-man mark-up.

Operations Manual and Ongoing Franchisee Support

Our Operations Manual outlines every aspect of our business from good food safety and sanitation practices to proprietary recipes to reporting payroll. It should be used as a resource for running your CoffeeNet at the highest quality level and according to our standards. Our operations manual and additional support materials are available on our intranet site for the exclusive use of our franchisees.

We will provide you with ongoing support including telephone consultation 7 days a week, regular site visits to answer questions and monitor store performance, training for new key employees and continuing education for existing employees. Every member of our Operations Team has “hands on” experience running restaurants and will work hard to insure your success. We treat you like a partner and realize that our success is dependent upon your success.